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“We've all vented to each other with frustration over the years, seeing that there was this resistance to expanding people's world views,” says Sarah Khan, editor-in-chief of Condé Nast Traveler Middle East, in this week's Women Who Travel episode. But last fall, Sarah—alongside branding consultant Paula Franklin, cofounder and editorial director of Fathom Jeralyn Gerba, partner at Xhibition PR Nestor Lara Baeza, and CEO of the Africa Tourism Association Naledi Khabo—launched Travel Is Better in Color, an effort to diversify the viewpoints shared by the travel industry. An Instagram and newsletter, Travel Is Better in Color highlights English-language travel writers, photographers, videographers, and more to showcase the stories being told and the work the industry can be doing to share broader perspectives on traveling today.
“These stories have existed, these voices have existed,” says Naledi. “It was just a question of amplification, or identification and amplification. And I think that we were looking to do that and to build the level of awareness.”
This week, we're joined by Sarah, Naledi, and Paula to talk about their own experiences in the travel space, the impetus for Travel Is Better in Color, and how the travel industry and publications can champion a diverse mix of storytelling long term.
Thanks to Paula, Naledi, and Sarah for joining us and thanks, as always, to Brett Fuchs for engineering and mixing this episode. As a reminder, you can listen to new episodes of Women Who Travel on Apple Podcasts, Spotify, or wherever you listen to podcasts, every Wednesday.
Read a full transcription below.
Meredith Carey: Hi, everyone. And welcome to Women Who Travel, a podcast from Condé Nast Traveler. I'm Meredith Carey. And with me as always is my co-host, Lale Arikoglu.