On the fact that Jeff Bezos was ahead of Bill Gates, announcedJeff Bezos is the richest person in historythe CNN channel. By January 10, the state of Bezos, according to the BBI indexThe Bloomberg Billionaires Index (rated billionaires by Bloomberg), reached 106 billion dollars.

Bezos is a person not only successful, but also multifaceted. In addition to the famous Internet site Amazon, he owns no less famous edition of The Washington Post and aerospace company Blue Origin. And he is modest: you can count the interview with him literally on your fingers. However, a couple of months ago, Jeff Bezos frankly talked with the publication of TechCrunch and revealed several important secrets of success.

1. Scrupulously choose a wife or husband

Jeff and Mackenzie Bezos have been married for 24 years. Before meeting with Mackenzie, Jeff had tried to establish his personal life more than once. Even on the recommendation of friends went on a blind date. However, unsuccessfully. Only later it turned out that he was looking for women in certain specific features – the ability to be a muse and ingenuity.

“I needed a woman who could pull me out of the ranks of second-rate people, give me an idea, help with its implementation,” Jeff explains. – With Mackenzie I had literally a couple of phrases to understand – she is inventive, and this is exactly what I was looking for. Without options.

2. Refuse multitasking

– I try to do things in turn. If I have dinner with friends or family, I have dinner. If I read e-mail – I’m reading. And I do not want to be distracted by anything else, says the billionaire.

I like the maximum concentration on what I do.

Jeff Bezos

By the way, multitasking really hinders productivity , so here Bezos is absolutely right.

3. Prefer the risk and adventure of comfortable inaction

Each of us has two stories on which our life history can develop. First, life is safe and comfortable. The second is a risky, full of experiments, rises and falls. Bezos uniquely chooses the second option.

In 1994 he worked as a specialist in the development of financial software on Wall Street. It was a good comfortable job, which provided Jeff with “bread and butter” and allowed not to worry about the future.

When one day Bezos suddenly told the boss that he wants to quit to open his own online store, the manager was genuinely amazed: “This is really a good idea. But it would be good for someone who does not have your work and your status. Are you ready to give up everything? “Jeff was ready.

Describing the path that eventually led him to create the Amazon, Bezos says: “I knew that when I hit 80, I will not regret that I risked it. Just seeing what the Internet is, I realized: this is exactly what can turn my life around. It is necessary only to get involved. Even if I had failed, I would have despised myself less than if I had not tried it. ”

Business is often asked: “Why?” This is a good question. But much more valuable: “Why not?”

Jeff Bezos

4. Always have alternatives

When asked who he would be if Amazon’s venture was defeated, Bezos gives out two answers at once.

First: “Most likely, I would be a very happy programmer. I’m not used to starting from scratch. ”

Second: “I have a fantasy that I could become a bartender. Very good bartender. True, very slow. I like to prepare cocktails, I approach it with all the care, as to art. I would make my chip out of sluggishness. In my bar there would be a sign: “Do you want it to be fast or that it’s good?”

5. Remember: defeats are necessary to learn from them

In the approach to the upbringing of children, Jeff and his wife use rather controversial, but effective methods. So, Bezosy allowed heirs to use sharp knives from 4 years. A little later the kids got access to power tools.

From what most responsible parents would move their hair on their head, Jeff justly states: “Whoever does not make mistakes and does not feel bitterness and pain from his mistakes, he loses the opportunity to learn. I would prefer to be the father of a child with nine fingers than a child who does not have the opportunity to know the real world. ”

6. Keep a balance between work and life

Bezos is a supporter of the concept of work-life balance . “In this context, I prefer not” balance “, but” harmony “, he says. – Work and personal life should be independent and at the same time complement each other, like yin and yang. If I’m happy at home, it makes me the best employee, the best boss at work. If I’m productive and in demand at work, it makes me a more balanced and positive husband and father of the house. ”

Therefore, by the way, Jeff is categorically against overtime, as well as “family” calls during working hours. A harmonious life cocktail, in his understanding, has a key line in the recipe: do not mix.

7. Keep the child’s curiosity

“The world is so complex that sometimes you have to become a real expert in this or that business to find a solution,” says Jeff Bezos. – Unfortunately, as soon as you become an expert, you risk falling into the trap of information dogma. You begin to know perfectly, “right”, and you lose the opportunity to find out “how it would be possible”. In order not to fall into this deep dogmatic rut, from which it is then extremely difficult to get out, it is important to keep children’s curiosity. Again and again force yourself to ask questions: “Can you do that? And like this? And what happens if <…>? »All inventors and pioneers of the world are experts with the thinking of absolute beginners. They do not get tired of wondering and looking for new ways, even where dogmatists have already built autobahns.

If you do something interesting, you probably will have critics. If you absolutely do not tolerate criticism, just do not do anything new or interesting.

Jeff Bezos